{"id":1426,"date":"2025-12-16T08:40:07","date_gmt":"2025-12-16T08:40:07","guid":{"rendered":"https:\/\/dbvp.nl\/?page_id=1426"},"modified":"2026-05-11T06:44:17","modified_gmt":"2026-05-11T06:44:17","slug":"cultuuranalyse","status":"publish","type":"page","link":"https:\/\/dbvp.nl\/en\/expertise\/leiderschapcultuur\/cultuuranalyse\/","title":{"rendered":"Cultuuranalyse"},"content":{"rendered":"<div class=\"wp-block-group has-contrast-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2db875c8 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xsmall);padding-right:var(--wp--preset--spacing--superbspacing-xsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xsmall);padding-left:var(--wp--preset--spacing--superbspacing-xsmall)\"><div class=\"is-default-size wp-block-site-logo\"><a href=\"https:\/\/dbvp.nl\/en\/\" class=\"custom-logo-link\" rel=\"home\"><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"150\" src=\"https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/10\/DBVP.png\" class=\"custom-logo\" alt=\"Ren\u00e9 de Baaij\" srcset=\"https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/10\/DBVP.png 729w, https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/10\/DBVP-300x62.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"aspect-ratio:1;min-height:unset;\" class=\"wp-block-cover has-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" width=\"1746\" height=\"2328\" class=\"wp-block-cover__image-background wp-image-1077\" alt=\"\" src=\"https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/11\/Rene-de-Baaij3.avif\" style=\"object-position:53% 3%\" data-object-fit=\"cover\" data-object-position=\"53% 3%\" srcset=\"https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/11\/Rene-de-Baaij3.avif 1746w, https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/11\/Rene-de-Baaij3-225x300.avif 225w, https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/11\/Rene-de-Baaij3-768x1024.avif 768w, https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/11\/Rene-de-Baaij3-1152x1536.avif 1152w, https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/11\/Rene-de-Baaij3-1536x2048.avif 1536w\" sizes=\"auto, (max-width: 1746px) 100vw, 1746px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\">Culture analysis<\/h2>\n\n\n\n<p>Cultuur is de optelsom van wat normaal is geworden. Niet de waarden op de website, maar de ongeschreven regels die bepalen wat je kunt zeggen zonder consequenties, wie er werkelijk gehoord wordt, hoe fouten worden behandeld en wat er met tegenspraak gebeurt. Die regels zijn gevormd door jarenlange ervaringen, door leiders die bepaald gedrag beloonden of negeerden, en door incidenten die nooit echt zijn uitgesproken. Ze zitten in de taal, in het ritme van overleggen, in wat er niet op de agenda staat. Ze veranderen niet door een campagne of een nieuw gedragskader \u2014 ze veranderen als het gedrag van leiders consistent anders wordt en als de structuur dat nieuwe gedrag ook mogelijk maakt.<\/p>\n\n\n\n<p>Ik werk met organisaties aan cultuurontwikkeling van binnenuit. Dat begint met scherp kijken: wat zijn de dominante omgangsvormen, waar zit de frictie, welke thema&#8217;s worden telkens omcirkeld zonder doorbraak? Vervolgens benoemen we wat er speelt \u2014 in de boardroom, in het managementteam, op de werkvloer \u2014 en maken we het hanteerbaar. Niet door het weg te managen, maar door het te vertalen naar concrete afspraken, ritmes en gedrag dat de gewenste cultuur belichaamt. Cultuurverandering is daarmee geen project met een einddatum. Het is een doorlopend proces van kleine, consistente verschuivingen die samen een andere werkelijkheid bouwen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2db875c8 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xsmall);padding-right:var(--wp--preset--spacing--superbspacing-xsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xsmall);padding-left:var(--wp--preset--spacing--superbspacing-xsmall)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Cultuur als statement<\/strong><\/p>\n\n\n\n<p>We hebben de waarden gedefinieerd, de cultuurprogramma&#8217;s gedraaid en de leiderschapstrainingen gedaan. Maar als ik eerlijk kijk naar hoe er wordt beslist, hoe conflicten worden vermeden en wat er echt wordt gezegd als de vergadering voorbij is \u2014 dan is er weinig veranderd.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-mono-4-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Cultuur als stille kracht<\/strong><\/p>\n\n\n\n<p>De cultuur werkt ons tegen. Niet openlijk, maar in de manier waarop mensen afwachten, informatie achterhouden, verantwoordelijkheid doorschuiven. Het is subtiel, maar het kost ons elke dag energie en snelheid.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Cultuur als leren <\/strong><\/p>\n\n\n\n<p>Ik wil een cultuur die verandering aankan, die tegenspraak organiseert en die mensen in staat stelt te zeggen wat ze zien. Maar ik weet niet waar ik moet beginnen \u2014 en ik wantrouw programma&#8217;s die beweren dat cultuur maakbaar is.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-mono-3-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2db875c8 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xsmall);padding-right:var(--wp--preset--spacing--superbspacing-xsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xsmall);padding-left:var(--wp--preset--spacing--superbspacing-xsmall)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Boardroom advice does not begin with an answer, but with looking carefully at the interplay of roles and forces. What is the mandate of the board and executive team, where does ownership lie, how is dissent organised, and which patterns recur when things become tense? In many top teams there is ample intelligence and experience, yet noise still arises: the tendency to harmonise too quickly, or conversely to harden. One person pulls towards control, another towards diplomacy. Much is said, but what matters most remains implicit \u2014 and that is precisely where the leverage lies.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-contrast-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p>I work in the boardroom itself, not alongside it. That may be a series of sessions around a strategic question, ongoing guidance as a trusted advisor, or a single intervention at the moment a conversation finally needs to happen. Always with the same goal: raising the quality of the conversation and improving the quality of the decision \u2014 so that direction, culture and execution do not contradict each other but reinforce each other. Not as an advisor who knows the answer, but as someone who asks the right questions at the moment no one else is asking them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-contrast-light-color has-cyan-bluish-gray-background-color has-text-color has-background has-link-color wp-elements-ad0953c028df0ac063a0e72dfb9bbec7 has-global-padding is-layout-constrained wp-container-core-group-is-layout-2db875c8 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xsmall);padding-right:var(--wp--preset--spacing--superbspacing-xsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xsmall);padding-left:var(--wp--preset--spacing--superbspacing-xsmall)\">\n<p class=\"has-text-align-center\"><strong><em>&#8220;Het onbenoemde werd bespreekbaar, en het ging onverbiddelijk over ons.&#8221;<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">CEO<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-5a3c4027 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xsmall);padding-right:var(--wp--preset--spacing--superbspacing-xxsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xsmall);padding-left:var(--wp--preset--spacing--superbspacing-xxsmall)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-mono-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Psychodynamic<\/strong><\/p>\n\n\n\n<p>Cultuur is voor een groot deel onbewust. De patronen die het meest bepalend zijn \u2014 vermijding, schaamte, loyaliteit aan de bestaande orde \u2014 zijn zelden expliciet. Ik werk met de onderstroom: wat wordt niet gezegd, wat wordt beschermd, wat moet er veranderen om eerlijkheid structureel mogelijk te maken?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Systemic<\/strong><\/p>\n\n\n\n<p>Cultuur is altijd verbonden aan structuur, mandaat en governance. Een cultuur die tegenspraak wil maar een structuur heeft die dat bestraft, verandert niet. Ik kijk altijd naar beide: wat mensen zeggen \u00e9n wat de inrichting van het systeem mogelijk maakt of juist uitsluit.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-mono-4-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Human-AI<\/strong><\/p>\n\n\n\n<p>Technologie schrijft cultuur mee. Wat we meten, belonen en zichtbaar maken via systemen en dashboards bepaalt wat normaal wordt. Ik help organisaties om die culturele werking van technologie te zien en bewust te kiezen \u2014 zodat AI de gewenste cultuur versterkt in plaats van de oude patronen verhardert.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-primary-hover-background-color has-background is-layout-grid wp-container-core-group-is-layout-2931688a wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-cb6b6aa0 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xxsmall);padding-right:var(--wp--preset--spacing--superbspacing-xxsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xxsmall);padding-left:var(--wp--preset--spacing--superbspacing-xxsmall)\">\n<h6 class=\"wp-block-heading\"><strong>Executive coaching en counseling<\/strong><\/h6>\n\n\n\n<p>You can only lead others if you are able to lead yourself. That takes attention, and a safe encounter in which the questions you do not ask out loud are given space nonetheless. I work with executives and directors on the patterns, loyalties and boundaries that shape their leadership. Not as therapy, but as a serious professional conversation about who you are in your role and what you want to make of it.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/dbvp.nl\/en\/expertise\/coaching\/\" data-type=\"page\" data-id=\"1913\">Read more..<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-mono-4-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-cb6b6aa0 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xxsmall);padding-right:var(--wp--preset--spacing--superbspacing-xxsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xxsmall);padding-left:var(--wp--preset--spacing--superbspacing-xxsmall)\">\n<h6 class=\"wp-block-heading\"><strong>Leadership and culture<\/strong><\/h6>\n\n\n\n<p>Leaders at key positions carry tension that others do not see. I work with board members, directors and senior managers on the questions that steer from beneath the surface: patterns, loyalties, decision-making and what it means to carry authority in a world that accelerates. In the encounter \u2014 in the boardroom, in the management meeting, in the conversation that has been deferred for too long \u2014 what truly steers becomes visible. We examine strategic capability: are we able to fulfil our strategic assignment, and what does that require? And we create the moments of reflection needed to learn and grow together.<\/p>\n\n\n\n<p><a href=\"https:\/\/dbvp.nl\/en\/expertise\/leiderschapcultuur\/\" data-type=\"page\" data-id=\"1888\">Read more..<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-mono-3-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-cb6b6aa0 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xxsmall);padding-right:var(--wp--preset--spacing--superbspacing-xxsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xxsmall);padding-left:var(--wp--preset--spacing--superbspacing-xxsmall)\">\n<h6 class=\"wp-block-heading\"><strong>Culture analysis<\/strong><\/h6>\n\n\n\n<p>Culture is not what is written on the wall. It is what happens when things become tense and no one is watching. I work with organisations on the patterns of behaviour, decision-making habits and implicit codes that determine whether change lands or is quietly resisted. Culture does not change through a programme, it changes when the encounter between people becomes more honest, when what is seen is said, and when leaders consistently do what they say.<\/p>\n\n\n\n<p><a href=\"https:\/\/dbvp.nl\/en\/expertise\/leiderschapcultuur\/cultuuranalyse\/\" data-type=\"page\" data-id=\"1426\">Read more..<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-mono-4-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-cb6b6aa0 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xxsmall);padding-right:var(--wp--preset--spacing--superbspacing-xxsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xxsmall);padding-left:var(--wp--preset--spacing--superbspacing-xxsmall)\">\n<h6 class=\"wp-block-heading\"><strong>Team development and collaboration<\/strong><\/h6>\n\n\n\n<p>Teams do not function because people are kind to each other, but because roles are clear, tension is discussable and the assignment gives direction. I guide teams, management and executive teams and large groups in working on what is truly at play. The encounter within the team \u2014 the moment when what has long been thought is finally said \u2014 is often the first step towards better collaboration and sharper decision-making.<\/p>\n\n\n\n<p><a href=\"https:\/\/dbvp.nl\/en\/expertise\/teamontwikkeling\/\" data-type=\"page\" data-id=\"1431\">Read more..<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-mono-3-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-cb6b6aa0 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xxsmall);padding-right:var(--wp--preset--spacing--superbspacing-xxsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xxsmall);padding-left:var(--wp--preset--spacing--superbspacing-xxsmall)\">\n<h6 class=\"wp-block-heading\"><strong>Organisational development<\/strong><\/h6>\n\n\n\n<p>Organisations do not change through plans, but through people who start working differently. I guide boards and management through transformations that connect the visible and the hidden: from diagnosis and design to realisation and anchoring. Change that holds does not begin in a project plan \u2014 it begins in the encounter between people who are willing to name what is actually at play. That takes courage, clarity and an approach that treats the undercurrent not as an obstacle but as information.<\/p>\n\n\n\n<p><a href=\"https:\/\/dbvp.nl\/en\/expertise\/organisatieontwikkeling\/\" data-type=\"page\" data-id=\"1420\">Read more..<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-cb6b6aa0 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xxsmall);padding-right:var(--wp--preset--spacing--superbspacing-xxsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xxsmall);padding-left:var(--wp--preset--spacing--superbspacing-xxsmall)\">\n<h6 class=\"wp-block-heading\"><strong>Human-AI<\/strong> <\/h6>\n\n\n\n<p>Ai does not only change processes \u2014 it changes who decides, who sees and who is responsible. I help boards and executive teams connect AI to leadership, culture and governance, from the conviction that technology demands a human compass rather than replacing one. Because in a world that accelerates, the encounter between people remains the place where value is determined \u2014 not the algorithm.<\/p>\n\n\n\n<p><a href=\"https:\/\/dbvp.nl\/en\/expertise\/humanai\/\" data-type=\"page\" data-id=\"774\">Read more..<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cultuur analyse en ontwikkeling Cultuur is de optelsom van wat normaal is geworden. Niet de waarden op de website, maar de ongeschreven regels die bepalen wat je kunt zeggen zonder consequenties, wie er werkelijk gehoord wordt, hoe fouten worden behandeld en wat er met tegenspraak gebeurt. Die regels zijn gevormd door jarenlange ervaringen, door leiders [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1888,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"page-full-width","meta":{"footnotes":""},"class_list":["post-1426","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/pages\/1426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/comments?post=1426"}],"version-history":[{"count":5,"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/pages\/1426\/revisions"}],"predecessor-version":[{"id":2326,"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/pages\/1426\/revisions\/2326"}],"up":[{"embeddable":true,"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/pages\/1888"}],"wp:attachment":[{"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/media?parent=1426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}