{"id":1899,"date":"2025-11-07T15:01:24","date_gmt":"2025-11-07T15:01:24","guid":{"rendered":"https:\/\/dbvp.nl\/aanbod\/lgi-2\/"},"modified":"2026-03-26T09:16:05","modified_gmt":"2026-03-26T09:16:05","slug":"design","status":"publish","type":"page","link":"https:\/\/dbvp.nl\/en\/expertise\/organisatieontwikkeling\/design\/","title":{"rendered":"TransformatieDesign"},"content":{"rendered":"<div class=\"wp-block-group has-contrast-light-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2db875c8 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xsmall);padding-right:var(--wp--preset--spacing--superbspacing-xsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xsmall);padding-left:var(--wp--preset--spacing--superbspacing-xsmall)\"><div class=\"is-default-size wp-block-site-logo\"><a href=\"https:\/\/dbvp.nl\/en\/\" class=\"custom-logo-link\" rel=\"home\"><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"150\" src=\"https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/10\/DBVP.png\" class=\"custom-logo\" alt=\"Ren\u00e9 de Baaij\" srcset=\"https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/10\/DBVP.png 729w, https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/10\/DBVP-300x62.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"aspect-ratio:1;min-height:unset;\" class=\"wp-block-cover has-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" width=\"1746\" height=\"2328\" class=\"wp-block-cover__image-background wp-image-1077\" alt=\"\" src=\"https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/11\/Rene-de-Baaij3.avif\" style=\"object-position:53% 3%\" data-object-fit=\"cover\" data-object-position=\"53% 3%\" srcset=\"https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/11\/Rene-de-Baaij3.avif 1746w, https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/11\/Rene-de-Baaij3-225x300.avif 225w, https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/11\/Rene-de-Baaij3-768x1024.avif 768w, https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/11\/Rene-de-Baaij3-1152x1536.avif 1152w, https:\/\/dbvp.nl\/wp-content\/uploads\/2025\/11\/Rene-de-Baaij3-1536x2048.avif 1536w\" sizes=\"auto, (max-width: 1746px) 100vw, 1746px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\">Transformation design<\/h2>\n\n\n\n<p class=\"has-mono-1-color has-text-color has-link-color wp-elements-317be341ce36f58a5d72675ce3c28245\">A good change programme is not a blueprint. It is a rhythm that helps the organisation carry tension and hold direction.<\/p>\n\n\n\n<p>Does this sound familiar?<\/p>\n\n\n\n<p>We have a plan, but no one truly owns it. Everyone is participating, but when I ask who is responsible for what, it quickly becomes vague.<\/p>\n\n\n\n<p>We are good at designing change. But the design keeps getting stuck on the question of who decides when there is disagreement, and who intervenes when things are not going as intended.<\/p>\n\n\n\n<p>We want to integrate AI into the transformation. But we do not yet know how to organise that responsibly \u2014 who decides, who checks, and how we prevent technology from taking the wheel without anyone noticing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer superb-addons-hide-on-mobile\"><\/div>\n\n\n\n<div class=\"wp-block-group has-mono-3-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-696c0366 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--superbspacing-xsmall);margin-bottom:var(--wp--preset--spacing--superbspacing-xsmall);padding-top:var(--wp--preset--spacing--superbspacing-xsmall);padding-right:var(--wp--preset--spacing--superbspacing-xxsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xsmall);padding-left:var(--wp--preset--spacing--superbspacing-xxsmall)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-mono-4-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p>Design is not an aesthetic exercise \u2014 it is precision work. It is about the change logic: what needs to happen first, what can come later, where are the points of leverage, and how do we make learning part of execution rather than an evaluation afterwards? A good programme connects direction to behaviour and intention to decisions. It makes visible what would otherwise remain hidden: the assumptions beneath the strategy, the implicit norms in the culture, the interests in the field of forces, and the places where ownership is absent. Design therefore also means choosing. Not everything at once. Not every wish its own workstream. But a sharp sequence \u2014 what is needed now, because without it everything leaks through?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>In many transformations the first point of leverage is not structure, but governance and leadership. As long as mandate and responsibility are not clear, every programme becomes a collection of partial initiatives that everyone has opinions about and no one carries. I restore governability: sponsorship, decision routes, escalation paths and a rhythm of steering and reflection. This makes change not everyone's responsibility, but the responsibility of those who must truly carry it \u2014 with a way of working together that holds even when resistance or fatigue sets in. The result is not a beautiful document, but a working architecture.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer superb-addons-hide-on-mobile\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2db875c8 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xsmall);padding-right:var(--wp--preset--spacing--superbspacing-xsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xsmall);padding-left:var(--wp--preset--spacing--superbspacing-xsmall)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Psychodynamic<\/strong><\/p>\n\n\n\n<p>I examine the assumptions embedded in the design: which beliefs, fears and loyalties have been built in without anyone naming them? A programme that ignores that undercurrent quickly becomes theatre.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-mono-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Systemic<\/strong><\/p>\n\n\n\n<p>Good design always accounts for the whole: the relationship between levels, the dependencies between workstreams, and the places where the system will correct itself if the design does not hold.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Human-AI<\/strong><\/p>\n\n\n\n<p>When AI and digitalisation are part of the transformation, the design must make explicit where technology steers and where human judgement remains leading. Normalisation, transparency and accountability are not an appendix \u2014 they are part of the architecture.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer superb-addons-hide-on-mobile\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2db875c8 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xsmall);padding-right:var(--wp--preset--spacing--superbspacing-xsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xsmall);padding-left:var(--wp--preset--spacing--superbspacing-xsmall)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-mono-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Organisational Development<\/strong><\/p>\n\n\n\n<p>Organisations do not change because the plan is right. They change because people start working differently \u2014 and that rarely begins where the programme begins.<\/p>\n\n\n\n<p><a href=\"https:\/\/dbvp.nl\/en\/expertise\/organisatieontwikkeling\/\" data-type=\"page\" data-id=\"1899\">Read more..<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-mono-4-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><strong>Transformation Implementation <\/strong><\/strong><\/p>\n\n\n\n<p>Guiding the execution: from first movement to anchoring in behaviour, structure and culture. <\/p>\n\n\n\n<p><a href=\"https:\/\/dbvp.nl\/en\/expertise\/organisatieontwikkeling\/transformatierealisatie\/\" data-type=\"page\" data-id=\"1903\">Read more..<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-contrast-light-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><strong>Boardroom consultancy<\/strong><\/strong><\/p>\n\n\n\n<p>For sponsorship at the top: guidance of board and executive team in carrying the transformation.<\/p>\n\n\n\n<p><a href=\"https:\/\/dbvp.nl\/en\/expertise\/leiderschap\/boardroomadvies\/\" data-type=\"page\" data-id=\"1888\">Read more..<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer superb-addons-hide-on-mobile\"><\/div>\n\n\n\n<div class=\"wp-block-group has-base-color has-cyan-bluish-gray-background-color has-text-color has-background has-link-color wp-elements-dd5323eccfb07e43b8cc1eddb9c8f8dd has-global-padding is-layout-constrained wp-container-core-group-is-layout-5a3c4027 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--superbspacing-xsmall);padding-right:var(--wp--preset--spacing--superbspacing-xxsmall);padding-bottom:var(--wp--preset--spacing--superbspacing-xsmall);padding-left:var(--wp--preset--spacing--superbspacing-xxsmall)\">\n<p class=\"has-text-align-center\"><strong><em>\"No report, but a diagnosis that was right \u2014 and interventions that made an immediate difference.\"<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Program Manager Organisational Development<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Transformatie ontwerp Een goed veranderprogramma is geen blauwdruk. Het is een ritme dat de organisatie helpt spanning te dragen en richting te houden. Herkent u dit? We hebben een plan, maar niemand is er echt eigenaar van. Iedereen doet mee, maar als ik doorvraag wie waarvoor verantwoordelijk is, wordt het snel vaag. We zijn goed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":892,"parent":1420,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"blog-sidebar","meta":{"footnotes":""},"class_list":["post-1899","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/pages\/1899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/comments?post=1899"}],"version-history":[{"count":6,"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/pages\/1899\/revisions"}],"predecessor-version":[{"id":2149,"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/pages\/1899\/revisions\/2149"}],"up":[{"embeddable":true,"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/pages\/1420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/media\/892"}],"wp:attachment":[{"href":"https:\/\/dbvp.nl\/en\/wp-json\/wp\/v2\/media?parent=1899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}