Beneath the visible structures and numbers of every organisation lies a quiet current of beliefs, relationships, and collective patterns. It is here, in the undercurrent, that genuine transformation takes root.

At Baaij, Verbeeten & Partners BV, we look beyond figures and frameworks. We help leaders and teams surface, understand, and harness those deeper dynamics from which true change arises—from within, not as abstraction, but as the source of flourishing and sustainable performance.

Transformation touches every layer. Strategy becomes a living narrative, grounded in a shared sense of identity and the courage to openly discuss doubts and fears. We guide organisations in exploring the assumptions beneath their course, finding a balance between stability and renewal, and building discipline without losing agility.

In day-to-day practice, our focus is on steering that serves learning rather than mere control. Mechanisms for control become conditions for growth; mistakes are welcomed as invitations to inquire rather than as grounds for blame; feedback fuels development, not defensiveness. Leaders act as coaches—present, connecting, attuned to the emotional undercurrents that shape what is truly spoken and heard.

Efficiency and effectiveness reveal their power where hidden pressures and unspoken tensions are brought into the open. Improvement is never pursued at the expense of humanity or quality. Processes are renewed cyclically, in dialogue with teams. There is always time for reflection, and a critical awareness of false solutions is as vital as focus on results.

At the heart of the organisation—its people—there is space for growth, diversity, and genuine care for wellbeing. Tensions may be named, work-life balance is honoured in practice, and recognition and fairness form the bedrock of belonging.

Our approach to leadership is relational, not hierarchical. Vulnerability is seen as strength, decision-making is transparent and explicable, exemplary behaviour is self-evident, and team development is actively facilitated. We pay lasting attention to the psychodynamic and systemic patterns at play, knowing that real transformation demands courage and awareness.

Culture, for us, is not static but a living interplay of values, unwritten rules, and behaviour. We help organisations turn underlying conflict into a resource for growth, bring the unspoken to the table, and create space for trust, humour, and authenticity—even when things are difficult.

Collaboration—within and beyond the organisation—calls for transparency, attentive listening, and the ability to transcend departmental and disciplinary boundaries. We help build networks based on mutual trust and the sharing of risk and reward.

Learning and development are at the heart of every sustainable organisation. Mistakes are invitations to growth, and reflection is woven into daily work. We encourage experimentation, even when it temporarily unsettles efficiency, and nurture a climate where learning becomes second nature.

Ethics and authenticity are the touchstone of all we do. We support open discussion of dilemmas, visible integrity, and the transparent use of power. We help organisations find the courage to say “no” to what is not right, even when it is uncomfortable.

Innovation and transformation are not isolated projects but a shared responsibility. We embrace new ideas, encourage experimentation, and ensure that innovation is not only conceived but truly implemented—with a constant eye to the human dimension and the greater whole.

Our promise: we are not distant advisers, but committed partners—helping to surface and shift the undercurrents, break through old patterns, foster lasting collaboration, and nurture a culture in which transformation is a living practice.

We invite conscious leaders and teams to pause together, to listen for what longs to be named, and to find the courage for movement that truly comes from within. Where might your organisation be ready to begin again?

We are a network of seasoned organisation professionals—each with a wealth of experience, diverse backgrounds, and proven expertise. Our members bring deep knowledge in management, governance, leadership, HRM, culture, and organisational development. Multidisciplinary by nature, our network operates both nationally and internationally. We are driven by a shared passion for human wellbeing and conscious leadership.

rene@debaaij.com

+31 6 4192 4275

+31(0) 642 704 910

marie-jose@dbvp.nl