René de Baaij MCM

Organisatieontwikkeling en transformatie

Does this sound familiar?

We have designed the transformation carefully. The structure is right, the workstreams are set up, the communication is running. But the movement we envisioned is not yet there. Everyone is busy, but we are not becoming different.

We have been changing for some time now. There are programmes, projects and working groups. But coherence is missing. Everyone is pulling their own thread and no one has the whole in hand.

I know what needs to change. But I cannot work out how to organise the ownership. The top wants to move forward, the middle is waiting and the floor has seen it all before.

Change rarely fails because people are not well-intentioned. It more often founders on impurity: a brief that is too broad, a mandate that does not hold, a narrative that shifts from layer to layer, or a programme that organises activity rather than movement. The undercurrent then steers unnoticed: existential anxiety, loyalty to the old, resistance that calls itself caution. That is not obstruction — it is information. It tells you precisely where the leverage is, if you are willing to look.

I guide boards and management through designing and realising transformations that connect the visible and the hidden. That begins with a sharp diagnosis: what truly needs to change, what is holding it back, and where is the ownership that must carry the movement? From that diagnosis we build a change logic that does not only work on paper but works in practice — with clear governance, a workable rhythm and interventions that directly affect behaviour and decision-making. Not a programme alongside the line, but development inside the line. Not a grand plan that rolls out, but a precise sequence of steps that reinforce each other.

Psychodynamic

I look at what the undercurrent does to the change: the anxiety, the grief for the old, the loyalties that make people quietly resist. We do not manage that undercurrent away — we make it discussable, because it contains information about what the organisation cannot yet carry.

Systemic

Change that is only conceived at the top does not land. I always work at multiple levels simultaneously: board, executive team, management and execution. Not as a cascade, but as a coherent whole in which each level has its own role and ownership.

Human-AI

AI changes not only processes, but also authority. It influences who sees, who knows and who decides. Transformation design must make that explicit: where do we trust data, where do we ask for human judgement, and who remains responsible when systems begin to steer?

Transformation design

Building a change logic that holds: a sharp brief, clear governance, a workable rhythm and interventions that directly affect behaviour.

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Transformation Implementation

Guiding the execution: from first movement to anchoring in behaviour, structure and culture.

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Large Group Interventions

For the moment when the whole needs to come together to create a shared reality and carry choices.

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