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De Baaij, Verbeeten & Partners BV

executive counselosr, trusted advisors, transformation experts

De Baaij, Verbeeten & Partners BV

executive counselosr, trusted advisors, transformation experts

Culture and Behaviour


Culture change does not begin with structures, but with awareness, observation and the courage to question patterns. This blog explores how culture and behaviour are deeply rooted in history, relationships and collective dynamics – and how real change arises from within.

summary: Culture is not a poster of values, but a living fabric of behaviours, assumptions and interactions. Those who wish to shift behaviour must be willing to slow down, feel, and co-create a new narrative. This blog explores how leadership, attentiveness and relational safety enable sustainable cultural development.

Culture and Behaviour

Culture is not a collection of values on a poster, but the living fabric of assumptions, responses and rituals. Behaviour never stands alone; it is rooted in history, context and unconscious patterns. Those who seek to change culture must be willing to question what is, pause for what remains unspoken, and make room for new narratives and different ways of acting. Not a quick fix, but a deep process of observing, mirroring and practising. Culture change does not start with others, but with ourselves – with leaders who dare to feel what rubs, and teams learning together to tolerate, choose and act.

Culture and Behaviour

Culture cannot be captured in a manual or reduced to a set of values on a poster. It is the living tissue of an organisation: visible in how people greet each other, how decisions are made, and which words remain unsaid. Behaviour is never isolated; it is anchored in history, context and unconscious patterns passed down through generations. What we see on the surface is merely an echo of deeper dynamics that guide people’s actions.

Changing culture requires the willingness to look beyond what is directly measurable or manageable. It calls for the courage to stand still before what remains unspoken, and to tune into the undercurrent manifesting in subtle signs: an evasive glance, hesitation in meetings, or the energy that drains from a room the moment a certain topic is raised. This is not about faster intervention, but about a different quality of attention – a way of seeing that listens before it judges.

Transformation does not arise through new structures alone. It is born where people feel seen and have space to explore the patterns that keep them stuck. This means slowing down, mirroring, and practising. It requires leaders who can acknowledge what feels uneasy instead of fleeing into control. Teams that do not immediately seek solutions, but learn to sit with discomfort. Because only those who can stay with what grates can discover what truly calls for change.

This is no quick fix. Culture change is not a project to be implemented, but a process to be lived. It does not move in straight lines, but through subtle shifts that slowly weave a new reality. It begins with individual awareness – with leaders asking themselves which dynamics they perpetuate – and it grows where people together shape new habits: a different conversation, a more honest decision, a first breakthrough in trust.

This is how an organisation emerges in which culture is not a programme imposed from above, but a shared story. Not told in words, but embodied in action. Not as the outcome of a fixed plan, but as the result of sustained attention. When leaders have the courage to lead in this process, and teams give each other space to learn, culture transforms from within.

Then, finally, what has always been possible becomes visible: an organisation where behaviour is no longer enforced, but embraced. Where change does not come from pressure, but from desire. And where culture is no longer a backdrop – but a living testament of who we are, and who we can become.

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